MÔ TẢ CÔNG VIỆC

Job briefo

We are looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. You’ll also oversee paid search campaigns to ensure their success.

We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.

Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.

Responsibilities

Develop and execute successful SEO strategies

Manage team of SEO Specialists

Conduct keyword research to guide content teams

Review technical SEO issues and recommend fixes

Optimize website content, landing pages and paid search copy

Direct off-page optimization projects (e.g. link-building)

Collect data and report on traffic, rankings and other SEO aspects

Work with social media and PPC teams to optimize campaigns

Keep abreast of SEO and integrated marketing trends

Requirements

Proven experience as SEO Manager, SEM Manager or similar role

Knowledge of standard and current SEO practices

Knowledge of HTML/CSS

Experience with SEO reporting

Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)

Excellent communication skills

Strong organizational and leadership skills

Analytical mindset with numerical aptitude

BSc/BA in Marketing, Business or related field

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