Việc làm > tin tuyển dụng > Chi tiết tin

Marketing Director - Work From Anywhere

Marketing Director - Work From Anywhere

NGÀNH NGHỀ : Quảng cáo / Marketing / PR

Hồ Chí Minh

  Hạn nộp hồ sơ : 12/03/2021

Số lượng : 3 Số lượt xem : 15

Tin đã hết hạn

Hình thức làm việc

Khác

Giới tính

Không yêu cầu

Cấp bậc

Nhân viên

Kinh nghiệm

Không yêu cầu

Mức lương

Thỏa thuận

Mô tả công việc

RESPONSIBILITIES

- Set specific marketing goals that align with the overall direction and business goals - with a strong focus on lead generation.

- Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creation

- Drive Marketing Qualified Leads:

- Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition

- Lead Nurture: Manage lead nurturing programs to accelerate prospect movement through the lead generation funnel.

- Develop and maintain digital campaigns to increase website traffic, website engagement and website conversion rate

- Track and measure marketing outcomes including marketing activities, response, leads, and ROI

- Forecast market trends

- Research market to identify new opportunities

- Generate innovative ideas to promote our brand and our products

- Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans

- Lead the maintenance of calendars of all lead generation campaigns/programs, tactics, budgets, and metrics to optimize awareness and lead generation efforts.

- Track and report on lead generation performance metrics, using this data to continually optimize campaign performance.

- Guide marketing team to execute on B2B lead generation strategy required to drive identified KPIs and business growth initiatives.

REQUIREMENTS

- Bachelor’s degree in Marketing or related field (Master’s degree preferred – or equivalent experience)

- 5 -7 years’ experience driving digital marketing strategy (in-depth knowledge and experience leading B2B demand/lead generation and direct response campaign strategy and execution is essential)

- Experience in SaaS, B2B, and products that serves the enterprise sector is essential

- Experience in Supply Chain (preferred but not essential)

- Experience directly managing or collaborated with a marketing team to execute on marketing strategy

- Experience defining marketing strategy (using data and analytics at the strategy core)

- Demonstrable experience with online marketing campaigns and web technologies

- Able to work in a fast-paced environment while balancing strategic, tactical and analytical responsibilities

- Excellent communication skills (verbal and written)

- Strong analytical skills

COMPETENCIES

- Up to speed with current and online marketing techniques and best practices

- Strong project management and people management skills

- Ability to analyze data and identify trends over time - able to derive meaning from data through A/B testing and email/landing page optimization.

- In-depth knowledge of CRM software and Content Management Systems (strong knowledge of Hubspot is an advantage)

- Strong knowledge of SEO/SEM and Google Analytics

- Experience creating successful Adword and other digital advertising campaigns.

- Experience developing and implementing successful referral and/or affiliate programs

- Strong understanding of web design best practices

Yêu cầu hồ sơ

Nội dung chưa cập nhật

Quyền lợi ứng viên

Nội dung chưa cập nhật
© 2019 vieclam123 All rights reserved

Hotline

0869.154.226