MÔ TẢ CÔNG VIỆC

RESPONSIBILITIES

- Set specific marketing goals that align with the overall direction and business goals - with a strong focus on lead generation.

- Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creation

- Drive Marketing Qualified Leads:

- Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition

- Lead Nurture: Manage lead nurturing programs to accelerate prospect movement through the lead generation funnel.

- Develop and maintain digital campaigns to increase website traffic, website engagement and website conversion rate

- Track and measure marketing outcomes including marketing activities, response, leads, and ROI

- Forecast market trends

- Research market to identify new opportunities

- Generate innovative ideas to promote our brand and our products

- Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans

- Lead the maintenance of calendars of all lead generation campaigns/programs, tactics, budgets, and metrics to optimize awareness and lead generation efforts.

- Track and report on lead generation performance metrics, using this data to continually optimize campaign performance.

- Guide marketing team to execute on B2B lead generation strategy required to drive identified KPIs and business growth initiatives.

REQUIREMENTS

- Bachelor’s degree in Marketing or related field (Master’s degree preferred – or equivalent experience)

- 5 -7 years’ experience driving digital marketing strategy (in-depth knowledge and experience leading B2B demand/lead generation and direct response campaign strategy and execution is essential)

- Experience in SaaS, B2B, and products that serves the enterprise sector is essential

- Experience in Supply Chain (preferred but not essential)

- Experience directly managing or collaborated with a marketing team to execute on marketing strategy

- Experience defining marketing strategy (using data and analytics at the strategy core)

- Demonstrable experience with online marketing campaigns and web technologies

- Able to work in a fast-paced environment while balancing strategic, tactical and analytical responsibilities

- Excellent communication skills (verbal and written)

- Strong analytical skills

COMPETENCIES

- Up to speed with current and online marketing techniques and best practices

- Strong project management and people management skills

- Ability to analyze data and identify trends over time - able to derive meaning from data through A/B testing and email/landing page optimization.

- In-depth knowledge of CRM software and Content Management Systems (strong knowledge of Hubspot is an advantage)

- Strong knowledge of SEO/SEM and Google Analytics

- Experience creating successful Adword and other digital advertising campaigns.

- Experience developing and implementing successful referral and/or affiliate programs

- Strong understanding of web design best practices

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