MÔ TẢ CÔNG VIỆC

We are looking to grow Fintech business and hire for the Digital Marketing Manager position in HCMC, Vietnam.

This is an exciting opportunity to join a well-backed and high-potential start-up that is paving the Fintech economy for SME businesses in Asia.

Key Responsibilities

• Develop a marketing fintech strategy focused both on SME lending sales

• Sales and SME acquisitions functions including on management of pipeline and onboarding process

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

• Designs, builds, and maintains our social media presence.

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Identifies trends and insights and optimizes spend and performance based on the insights.

• Brainstorms new and creative growth strategies through digital marketing.

Key Requirements

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

• Bachelor’s or master’s degree in marketing or a related field

• Proven working experience in digital marketing, particularly within the industry

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display Fintech advertising campaigns (preferably SME lending)

• Experience in optimizing landing pages and user funnels

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

• Working knowledge of ad serving tools

• Experience in setting up and optimizing PPC campaigns on all major search engines

• Working knowledge of HTML, CSS, and JavaScript development and constraints

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YÊU CẦU CÔNG VIỆC

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QUYỀN LỢI

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