Chuyên Viên Chiến Lược Số Cho Nhãn Hàng Unilever Việt Nam

Công Ty Truyền Thông Quảng Cáo Đa Quốc Gia OLIVER

366

Hạn nộp hồ sơ :

22/12/2020

THÔNG TIN

VIỆC LÀM CÙNG CÔNG TY

CÔNG TY

MÔ TẢ CÔNG VIỆC

Play a core role within U-Studio; collaborating directly with Hub partners (including Unilever clients, external agencies and specialists e.g. Search, Social, Media, CRM, E-commerce, Content and Data).
Guide and work with U-Studio creative and community management teams to optimise campaign content in real time.
Help develop content that is creatively inspiring and that engages the consumer.
Help establish effective ‘ways of working’ with Unilever internal teams and specialist partners
Act as a content expert and advocate within Unilever; advising on effective, best-practice approaches to content, sharing learnings and delivering case Studies.
Develop and implement effective digital & content strategies to meet client briefs across all necessary touch points
Drive content effectiveness through developing and leveraging insight from planning to optimisation
Identify insights/hypotheses to feed into Digital Hub campaigns
Work with Digital Hub team to identify content hypotheses and testing models.

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YÊU CẦU CÔNG VIỆC

Experience in the planning, development, management and measurement of brand content (gained in a digital, integrated or media agency, or at a client organisation, or publisher)
Experience of planning social and digital content (including paid)
Experience in planning content strategies
Strong skills in analysing and finding actionable insight from diverse sources of data, including social listening and keyword analysis
An ability to cut through complexity and get to answers fast
Strong understanding of culture and emerging trends, and an ability to apply these to content thinking
Strong understanding of data analytics and methods of evaluating the effectiveness of content
Excellent influencing skills to work with a variety of clients and internal stakeholders
Excellent verbal and written communication skills
The ability to develop constructive relationships with creative teams and multiple business stakeholders

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